Social Impact Marketing

Utilizing traditional marketing techniques to drive social justice and behavior change. 

 
 

New Endeavors by Women (NEW)

A nonprofit that helps women experiencing homelessness get back on their feet. 

Washington, DC

Consultant,  January- May 2018 

Provided consulting services for NEW with a team of 3 other graduate students during the ‘Cause Marketing’ course at the Georgetown Center for Social Impact Communication. Worked with NEW’s Director of Communication to identify immediate and long-term communications needs.  Developed updated donor communication strategy and marketing campaigns for NEW. 

Goal: Raise awareness of nonprofit among DC community and increase donations.

Successes

  •  Conducted interviews, surveys and research to analyze existing donor audiences and  identify new potential donor audiences.

  • Created 3 donor audience profiles to guide future development of communications and marketing materials. 

  • Created 2 integrated communications campaigns and 10 storytelling vignettes ready to be shared through NEW’s digital communication channels.

 

 

Social Media Coverage for Conferences

Developed first ever live coverage via social media for 2 conferences. Designed the social media strategy and schedule to share multi-day conference events. Captured, rapidly produced and shared photographs, videos, and interviews on social media (Facebook, Instagram, LinkedIn). 

Goal: To raise brand awareness and share conference experience with outside audience. 

 
 

Clients

Montessori Model United Nations (MMUN)
NYC- February 2019
NYC- March 2019
Chicago- May 2019

Exposure to 500+ unique viewers each day during conference.

The George Washington University School of Medicine and Health Sciences 
Public Health Summit on Obesity

Washington, DC - June 2019

Exposure to 300+ unique viewers each day during conference.


 

 

Launchpad Fellow, June - September 2017 

Selected as 1 of 100 diverse content creators to receive training, mentorship and opportunity to pitch a project for potential funding. Included 2-day virtual reality and 360 film bootcamp with virtual reality experts at Facebook Headquarters in Menlo Park, California. 

Goal: Create a Virtual Reality 360 film. 

Successes

  • Developed relationships with community garden and farmers market leaders and citizens in ‘food swamp’ areas of DC. 

  • Conceptualized and created virtual reality film demo to positively highlight the existing resources to access healthy food


 

Greater DC Diaper Bank

A nonprofit providing basic baby needs to families who need them in the DC metro region. 

Washington, DC

Co-creator of The Monthly, May - August 2016

Goal: Create a new program that would enable the Greater DC Diaper Bank to collect menstrual hygiene products and provide them to women in need.  

Successes

  • Conducted a literature review, first-person interviews, and focus groups to inform the content creation and branding for the program that would become ‘The Monthly.’

  • Developed messaging, marketing materials and strategic marketing plan. 

  • The Greater DC Diaper Bank utilized our materials and continue the program today.