Utilizing traditional marketing techniques to drive social justice and behavior change.
A nonprofit that helps women experiencing homelessness get back on their feet.
Consultant, January- May 2018
Provided consulting services for NEW to raise awareness of the nonprofit among the DC community and increase donations. Worked with a team of 3 other graduate students during the ‘Cause Marketing’ course at the Georgetown Center for Social Impact Communication. Worked with NEW’s Director of Communication to identify immediate and long-term communications needs. Developed updated donor communication strategy and marketing campaigns for NEW.
Conducted interviews, surveys and research to analyze existing donor audiences and identify new potential donor audiences.
Created 3 donor audience profiles to guide future development of communications and marketing materials.
Created 2 integrated communications campaigns and 10 storytelling vignettes ready to be shared through NEW’s digital communication channels.
Developed strategy and executed live social media coverage for 2 conferences to increase brand awareness and share conference experience with outside audience. Designed the social media strategy and schedule to share multi-day conference events. Captured, rapidly produced and shared photographs, videos, and interviews on social media (Facebook, Instagram, LinkedIn).
Montessori Model United Nations (MMUN)
NYC- February 2019
NYC- March 2019
Chicago- May 2019
Exposure to 500+ unique viewers each day during conference.
The George Washington University School of Medicine and Health Sciences
Public Health Summit on Obesity
Washington, DC - June 2019
Exposure to 300+ unique viewers each day during conference.
Launchpad Fellow, June - September 2017
Selected as 1 of 100 diverse content creators to receive training, mentorship and opportunity to pitch a project for potential funding. Included 2-day virtual reality and 360 film bootcamp with virtual reality experts at Facebook Headquarters in Menlo Park, California.
Developed relationships with community garden and farmers market leaders and citizens in ‘food swamp’ areas of DC.
Conceptualized and created virtual reality film demo to positively highlight the existing resources to access healthy food
A nonprofit providing basic baby needs to families who need them in the DC metro region.
Co-creator of The Monthly, May - August 2016
Created a new program to enable the Greater DC Diaper Bank to collect menstrual hygiene products and provide them to women in need.
Conducted a literature review, first-person interviews, and focus groups to inform the content creation and branding for the program that would become ‘The Monthly.’
Developed messaging, marketing materials and strategic marketing plan.
The Greater DC Diaper Bank utilized our materials and continue the program today.
Using the design-thinking process, evidence-based research and lived-experiences to improve systems.
A community based program to enable DC-based pediatricians to positively impact food access and childhood obesity.
Program Advisor, January 2018 - Present
Helped design new program to allow DC-based pediatricians to treat and prevent childhood obesity and food insecurity. My involvement with this program began as a 3-month project to fulfill my ‘practicum’ requirement during graduate school. Over a year later, I remain an active advisor to Dr. Kofi Essel, the creator of this program to assist with program development, strategy and implementation. Dr. Essel is a community pediatrician at Children’s National Health System and director of Community/Urban Health at GW’s School of Medicine and Health Sciences.
Conducted formative research and collaborated with community partners to develop a new community based program.
Created database of existing resources for families to access healthy food and physical activity.
Oversaw the creation of a training curriculum to teach future student program volunteers the social determinants of health and food justice landscape for the communities of the HLN client population.
A Medicaid Managed Care Organization.
Role: Consultant, September - December 2017
Provided consulting services for Amerihealth Caritas DC to address the problem of late entry into prenatal care among Medicaid beneficiaries. Worked with a team of 3 other graduate students during the ‘Design Thinking for Public Health’ course.
Role: Water, Sanitation and Hygiene (WASH) Intern, August 2012- March 2013
Developed knowledge management system, analyzed best practices, and conducted cost per beneficiary analysis for World Vision’s existing water, sanitation and hygiene programs in 10 African countries. Improved donor reporting for clean water and sanitation programs.
Developed impact reporting session at the World Vision annual meeting for large donor representatives (over $1 Million donations).
Created behavior change framework report for teaching communities in developing countries the health benefits of treating contaminated water and adopting sanitation and hygiene practices.
Coordinated the World Vision reception at the 2013 Water and Health Conference at UNC Chapel Hill.