Utilizing traditional marketing techniques to drive social justice and behavior change.
A nonprofit that helps women experiencing homelessness get back on their feet.
Consultant, January- May 2018
Provided consulting services for NEW with a team of 3 other graduate students during the ‘Cause Marketing’ course at the Georgetown Center for Social Impact Communication. Worked with NEW’s Director of Communication to identify immediate and long-term communications needs. Developed updated donor communication strategy and marketing campaigns for NEW.
Goal: Raise awareness of nonprofit among DC community and increase donations.
Conducted interviews, surveys and research to analyze existing donor audiences and identify new potential donor audiences.
Created 3 donor audience profiles to guide future development of communications and marketing materials.
Created 2 integrated communications campaigns and 10 storytelling vignettes ready to be shared through NEW’s digital communication channels.
Developed first ever live coverage via social media for 2 conferences. Designed the social media strategy and schedule to share multi-day conference events. Captured, rapidly produced and shared photographs, videos, and interviews on social media (Facebook, Instagram, LinkedIn).
Goal: To raise brand awareness and share conference experience with outside audience.
Montessori Model United Nations (MMUN)
NYC- February 2019
NYC- March 2019
Chicago- May 2019
Exposure to 500+ unique viewers each day during conference.
The George Washington University School of Medicine and Health Sciences
Public Health Summit on Obesity
Washington, DC - June 2019
Exposure to 300+ unique viewers each day during conference.
Launchpad Fellow, June - September 2017
Selected as 1 of 100 diverse content creators to receive training, mentorship and opportunity to pitch a project for potential funding. Included 2-day virtual reality and 360 film bootcamp with virtual reality experts at Facebook Headquarters in Menlo Park, California.
Goal: Create a Virtual Reality 360 film.
Developed relationships with community garden and farmers market leaders and citizens in ‘food swamp’ areas of DC.
Conceptualized and created virtual reality film demo to positively highlight the existing resources to access healthy food
A nonprofit providing basic baby needs to families who need them in the DC metro region.
Co-creator of The Monthly, May - August 2016
Goal: Create a new program that would enable the Greater DC Diaper Bank to collect menstrual hygiene products and provide them to women in need.
Conducted a literature review, first-person interviews, and focus groups to inform the content creation and branding for the program that would become ‘The Monthly.’
Developed messaging, marketing materials and strategic marketing plan.
The Greater DC Diaper Bank utilized our materials and continue the program today.